Grade 1: Commercials, Day 1

Lesson of the Day: American TV: Commercials (Day 1)
Idiom of the Day: None
Videos of the Day: Britney for Pepsi, Budweiser Wussup, Budweiser "how ya doing", Budweiser '08 Obama ad

Vocabulary of the Day:

Slogan: A word or phrase that is easy to remember and is used by a group or business to attract attention

Spokesperson: A person who speaks for or represents someone or something (especially a company)

Product: Something that is made to be sold or used

Target Audience: the primary group of people that something, usually an advertising campaign, is aimed at appealing to

Here are some commercials we watched:

Britney for Pepsi (Youtube video)

Jessica Simpson for Pizza Hut (Google video)

Budweiser original "wassup" ad (Youtube video)

Budweiser "what are you doing" ad (Youtube video)

Budweiswer "how ya doin'" ad (Youtube video)

Obama '08 Budweiser-style campaign ad (Youtube video)

Students watched and discussed these commercials, and found the spokesperson, slogan, product, and target audience for each. Then, students divided into groups of 4 to begin work on their commercial project. Each group is an advertising firm, and they have been given a company with a problem. They must create a commercial to help the company. Next week, we will video the results!